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EVERY BRAND HAS A STORY
PROFESSIONAL SUMMARY
Professional branding and creative direction specialist with years of experience across advertising, design and brand development.
Experienced in developing brand identities and visual communication systems across print, digital and retail.
Worked with local and international brands across multiple industries.
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Brand Extension – Social & In-Store Activation The objective was to extend the range into digital and retail while keeping a clear, outcome led approach. The Instagram carousel introduces the products simply, helping users quickly identify their needs. The 3-step …
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Campaign Extension The campaign extends the label into real-world moments, maintaining the same structured design language. Precision becomes the core idea, expressed through the act of pouring and preparation. Typography evolves, with script elements adding fluidity and human expression. The …
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Bottle Label & Concept Development The brief was to first develop a premium label by establishing a clear theme and creative direction, followed by a mini branding campaign. To allow for variety and considered choice, the conceptual approach explores the …
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Paul of London – Brand Identity & Digital Application The objective was to create a premium footwear platform that blends classic and modern style. The logo reflects this through a clean icon that feels both timeless and current. This positions …
FULL CIRCLE
01 //
Service
I provide hands-on creative direction, supporting teams while remaining actively involved in the design process.
My approach combines creative leadership with structured workflows, implementing systems that improve efficiency, consistency and delivery timelines.
This results in higher quality output, smoother project execution and more effective use of studio time.
02 //
Service
I work with clients to define the most effective approach based on project requirements, timelines and budget.
Available for both remote and on-site collaboration, I typically engage on a project basis or agreed hourly rate, depending on scope.
My focus is to deliver practical, well-executed solutions that meet the brief and add value to the overall project.
03 //
Service
Many companies require a senior creative resource to support key projects, lead teams or improve studio output.
I am available for contract engagements, with a set number of hours per week at an agreed rate.
In addition to hands-on design and creative direction, I bring experience in implementing studio systems and processes that improve efficiency, particularly in high-pressure campaign environments.
This applies to both advertising agencies and in-house corporate teams.
04 //
Service
Conceptualisation
Brand Identity Package: Logo design
Colour system
Typography system
Brand guidelines
Marketing Design Support: Campaign design
Brochures
Packaging
Social media graphics
Presentations
Creative Direction: Concept development
Brand refinement
Visual consistency across campaigns
Design supervision for marketing teams
Test 7
Call me
today
Phone : 082 451 7351
mail : mp@mariapapas.co.za